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  • Posted by: Rob Oliver
  • Updated: December 3, 2013
  • Views: 460 views
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What is ad targeting and how does it work?

Ad targeting enables you to reach the target audience which is more likely to be interested in your ads. If your ad package allows targeting, then you will be able to configure targeting for your ad based on user profile fields. Only users having profiles matching with your targeting criteria will be shown your targetted ad.